Contemporary urban representations

and the urban skyline as symbol of transculturality

Authors

  • Víctor Franco Universidad Nacional de Rosario

Keywords:

city, skyline, transcultural, visual culture

Abstract

This paper aims to show the importance of visual culture in the transformation of contemporary cities while highlighting global urban homogenization as a result of the economic power reach. These new urban representations -intended to be postcards- are used to justify changes and build urban transcultural imaginaries. This gives rise to brand cities which encourage territorial competitiveness and sector economic strengthening. City emerges as a cultural object to be exported just as any market good. Thus, changes account for city-show priorities that neglect citizens’ real needs. City becomes a “nonplace”, an outdoor store where everything is on sale. Urban skyline as symbolic representation acts as a leading thread of this view in order to understand it as a synthesis of the transcultural and provoking mimesis among cities.

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Author Biography

Víctor Franco, Universidad Nacional de Rosario

Arquitecto (UPC-2009, UNR-2015). Magíster en Planificación Territorial y Gestión Ambiental por la Universidad de Barcelona (2011). Adscripto a la asignatura Proyecto Final de Carrera en la FAPyDUNR. Investigador miembro del Centro de Estudios Culturales Urbanos de Rosario (CECUR-UNR), del Centro de Investigación en Políticas Públicas y Sociedad (CIPPS-UNR) y del Centro Hábitat Inclusivo (CHI. IEHu-UBA). Especialista y autor de diversos textos sobre la representación del territorio, el rol del arquitecto en la sociedad contemporánea y el hábitat humano.

Published

2018-11-21

How to Cite

Franco, V. (2018). Contemporary urban representations: and the urban skyline as symbol of transculturality. A&P Continuidad, 3(4), 202–209. Retrieved from https://www.ayp.fapyd.unr.edu.ar/index.php/ayp/article/view/122